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BEEF-360 — Focused on Family

BEEF-360 is not only focused on the cows and cow families behind our sires- we are committed to the honest, hardworking families that make ranching and farming their livelihoods and lifestyles. You are the ones facing the constant challenges and uncertainties of production agriculture, with the resolve and resiliency to persevere. Just like you, we are in this business to make a living in the industry we love!

We are not owned or controlled by big business or foreign interests. Our focus is not exporting vast amounts of genetics to parts of the world which are growing beef supplies and increasing competition for our products. We are not targeting dairy cows with our beef semen.

We understand the value of common sense stockmanship, love and respect for livestock and land, and the strength of families and communities supported by beef production in the USA. These core values drive our efforts to help you succeed.

With respect for the traditions, dedication, hard work and investments of America's farmers and ranchers- Beef-360 is working to be your trusted source for balanced, predictable genetics designed to create real value.

Keenan Switzer
Co-Owner of BEEF-360

A native of Linn County Missouri, Keenan graduated from the University of Missouri with a degree in Animal Sciences in 1997. Keenan’s career has included managing cows for a large seedstock operation, territory sales management for two leading genetics companies and Independent custom breeding services. Additionally, Keenan is a managing partner in his family’s beef operation which produces both seedstock and commercial cattle, along with a custom backgrounding and start-up feedlot. Keenan and his wife Holly have two children, Maddie and Braxton. Together, they reside on their multi-generational farm north of Bucklin, Missouri.

Jerry Terrill
Co-Owner of BEEF-360

Jerry grew up near Salem, Missouri and graduated from the University of Missouri with a Bachelor’s degree in Animal Sciences in 1992 and a Master’s in 1994 - focused on Applied Beef Production. Professionally, Jerry has served as a regional field rep for a major beef breed association, procured cattle for a branded beef company, and served as Regional Livestock Specialist with University of Missouri Extension. Additionally, Jerry worked in account management for the two largest seed companies in the country. While Jerry currently resides in Brookfield, Missouri he maintains a herd of beef cattle in Southern Missouri with his parents.