Welcome to BEEF-360

Built From the Ground Up

At the heart of the Mission of BEEF-360 is one simple thing – to increase the profitability of beef cattle operations.  We believe the opportunity to do this lies in the genetic foundation we create in our cowherds.  With new and improving technologies to use in genetic selection, one simply stated end goal requires many considerations and interactions as we select and breed cattle.  However, the basics of good stockmanship still set the stage for our ultimate success.  This is why we are building our brand on proven, balanced, structurally sound genetics – backed by long lines of great uddered, maternal matriarchs from trusted programs that fulfill our Mission. 

BEEF-360 Genetics blend calving ease, growth and carcass performance, maternal ability and structural correctness.  We represent multiple breeds prominent in the nation’s commercial cow herds, and strive to offer much needed outcross options within these breeds. 

Built from the Ground Up…we are forever grateful for the numerous sire partners, service providers and industry supporters who share our philosophy and place their trust in us.  Together, we are committed to providing genetics, services and solutions that positively impact your bottom line. 

THE Beef-360 MISSION ... to increase the profitability of beef cattle operations through genetics and marketing strategies, management services and other supporting technologies proven to create value.

What's New

Check out the updates to our website!  We are trying to make it easier to find BEEF-360 Exclusive Sires and to order semen and certificates.  We have also added some useful resources under the BREEDER TOOLS tab, as well as links to additional industry partners under SUPPORTING LINKS.


Thanks to our customers and independent sales reps for a great Spring season!  We are continuing to add service providers to offer greater access to BEEF-360 Genetics and Services.  Contact us to see if we have a rep in your area, or to let us know of a good prospect.


With our breeding season behind us, we are looking forward to seeing how progeny of BEEF-360 Sires are developing.  Send us updates and pictures!





Our Semen Guide is becoming more robust. Check back often over the next couple of months to find proven bulls with industry leading genetics… LEARN MORE >>

Buy semen & certificates

Buy semen and certificates here.... LEARN MORE >>