At BEEF-360, everything we do is “FOCUSED on the FEMALE”. The cowherd is the foundation for all successful beef operations. We are committed to providing genetics and services which get beef cows and heifers bred and create replacement females that are fertile, productive and built to last. Proven genetics run deep in BEEF-360 Sires– creating the consistency and predictability you require.

More and more- we see cows falling out of herds too soon. Structural issues, udder quality, poor breed back, sub-par production and increased maintenance costs take a lot of cows out before they generate a positive return. If this is your experience- ask yourself...“What is the focus of my genetics provider?”

Our Mission

To increase the profitability of beef cattle operations through genetics and marketing strategies, management services and other supporting technologies proven to create value.

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What’s New
With BEEF-360

Upcoming Sales, Events & More

Check out the 2024 BEEF-360 Genetics Guide on our Resources page.  This year's guide has several new and exciting Exclusive BEEF-360 Sires featured - along with many of our proven leaders.  For complete Sire Listings - click on our Semen & Certificates tab. 

Calving season is an exciting time.  We look forward to your reports as this crop of BEEF-360 calves are hitting the ground.  Check out the Woolover Calf Covers in the BEEF-360 Genetics Guide.  With the challenges of winter weather, this is a great product to have on hand!

We sure do enjoy traveling to see sale offerings this time of year.  Best wishes to our Sire Partners and customers for successful sales.  Let us know if we can help you find your next herd bull(s).  


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Exclusive Sires

BEEF-360 offers industry-leading genetics through our elite Exclusive Sires. These sires represent the top beef genetics available- proven through their progeny and backed by the best bulls and cow families in the business! In addition to our proven sires, BEEF-360 continually adds exciting new bulls to be a leader in predictable performance and genetic choices. Our Sires are hand-picked to fit the mission and “FOCUSED on the FEMALE” philosophy of BEEF-360. The sires, their relatives and progeny are carefully evaluated to give us the greatest confidence in how they will work for you.

Cattle Management Tools & Supporting Resources

At BEEF-360, we offer tools and information to help with your genetics and reproduction management. You can find breeding protocols and gestation tables-along with genetics guides and more. We also utilize numerous associations, institutions and supporting industries to provide innovative solutions to BEEF-360 and our customers.

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